Apartment Owners and Property Managers Do Not Capitalize on Signage

Hotels use signage. Fast food uses signage. Retail uses signage. New housing development use signage. The apartment and home rental markets do not use signage. By using signage, I mean that other than property signage few properties invest significant advertising and marketing dollars into signage.

At the same time, the Department of Commerce states clearly that signage is without exception the least cost most effective form of advertising bar none in the United States. (more…)